"Together with our customers" is our Motto. Building a close relationship with customers, we provide a wide variety of solutions beyond standard researches/surveys conducted by an ordinary research firm (coordination of designing and conducting of researches/surveys up to providing research reports).
We conduct research/survey planning together with customers to identify and determine contents and items. First, we look into customer’s business and marketing challenges to identify the focus of study hidden behind them. Then, research is conducted after designing the research/survey plan in consideration of what our customer really need to know. Meaning that JMAR can assist clients from the phase when a marketing challenge has not been boiled down to “the focus of study”.
Moreover, not limited to research, our service includes the support of business strategy/measure planning, product and service development, ads material creation, and business partner search.

Industry research is conducted by researchers with a background in "Marketing Data Bank (MDB)", the largest institute in Japan providing marketing information, where researchers regularly access over 200 thousand references. With this experience, JMAR can promptly acquire useful information that is unique in each industry and easily reach the knowledge level required by customers. Besides, our profound knowledge and techniques on marketing are well systematized. These resource and knowledgeable our skillful researchers to derive hypotheses through communication with customers; then, those can be accurately verified and analyzed by interviewing key persons of an industry and/or companies.
Online surveys via internet as well as offline surveys by gathering respondents are used for consumer surveys. Again, in the field of consumer survey, JMAR proposes optimal research methods after reviewing customer's challenges from the viewpoint of research professionals. For instance, when collecting data from the elderly or children, who are difficult to recruit in online survey, offline methods are taken. Collecting pairing data between generations like parents and children at the same household is also possible. The quality of survey is secured through a variety of methods such as visual check on raw data by researchers, expelling respondents with frequently inappropriate answers from the panel etc.